Swine Flu and other emerging infectious diseases – What is the risk?

First, be aware of the risk for them. Secondly, they need to believe that there are effective measures of protection and trust. Finally, risk communication must be carefully managed to reflect the real risk that just to avoid the fear of mass.The perception of risk is a key element of many theories of health behavior. On the one hand, unrealistic optimism about the health risks are often observed in relation to known risks and can cause a false sense of security and lack of care. On the other hand, pessimism is more likely for new unknown risks that are perceived as uncontrollable and can lead to the ground unnecessarily frightened.

Consequently, the implementation of precautionary measures requires effective communication of risk that leads to realistic perception of risk, and the knowledge and skills to promote a nurturer. The authors argue that scientific knowledge in the fight against infectious diseases is limited. Looking at how risk is communicated, show that in the early stages of a possible pandemic, risk perception and trust in the people’s recommended protection measures depends on effective communication.

Safe Harbor: This press release contains statements that may constitute forward-looking statements, usually containing the words believe, estimate, project , expect or similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from such statements. By making these forward-looking statements, the company undertakes no obligation to update these statements for revisions or changes after the date of this release.